“Travel Magazine Editor: “We have a full page on page three to fill. Does anyone know where we can get a high quality photograph quickly?” Travel Wholesaler: “We need a great cover photo for our annual brochure.” Journalist: “I’ve written a great yarn on the trip I’ve just returned from. Where can I get my hands on some good pics to go with it?” Tour Operator: I wish I had some generic photographs of the destination to promote my business on the new web site I’m building.”
Two of Australia’s regional tourism authorities have begun seeing the benefits of having high quality promotional photographs made instantly available through their own On-line Photo Libraries linked to their web sites.
We’ve just completed two more libraries for regional tourism authorities in Western Australia – Coral Coast Tourism and Australia’s North-West.
The new libraries see the best of a region’s photographs made instantly available to media, travel agents and local tourism operators to promote the region.
Users simply register their details and indicate the purpose of usage through a secure, password-protected system. Once approved, they can browse the library as often as they want, click on the image that appeals to them, and download the high resolution photograph to their desktop – ready to use to promote the region (which, understandably, is a condition of entry).
A range of features has been built into the libraries to suit the particular needs of tourism authorities (which you can read about at the following link if you want more details: www.kirklandphotos.com/portfolio/9).
As you might imagine, apart from providing industry members with high quality photographs to promote their own operations and the region, having the images readily available to media and travel agents has the potential to generate thousands of dollars in free publicity.
Next Stop: Vanuatu.