As a tourism photographer, it’s important to nurture and refine your sense of aesthetics – to see beauty (and hopefully capture it) everywhere you look.

I’m often grateful my profession encourages this in me – whether I have a camera in my hand or not.

So, what a pleasure it was to stumble across this promotional video for Taj Hotels, Palaces Resorts Safaris (click below).

Just look at how their (admittedly stunning) properties have been shot. Obviously, to visit here is an exceptional holiday experience but the sense of aesthetics used to capture it is sublime. It’s an exquisite example of successfully balancing product and emotion into a desire to go there.

If you have a few minutes, have a look. Top shelf.

…..(I’ll have to drop them a line in 2018 and see if they need a stills photographer).